The word you spread, the respect you earn
We are European Influencers Academy
Conspiracy theories, fake news and filter bubbles can lead to unsubstantiated or even extreme opinions. Influencers can play a role in opinion forming of large groups of people. To counter forming of extreme opinions, influencers need to be aware of the effects of their activities as opinion leaders.
The European Influencers Academy focusses on responsible influencing through: events, masterclasses and workshops, in which influencers engage in meaningful dialogue with other influencers, students, local businesses and government representatives.
What are we going to do?
European influencers will be invited to come together in Leeuwarden, the Netherlands for ‘Swipe Up’ weeks in the summer and fall of 2022.
The second Swipe Up week will take place from 7 – 11 November 2022. If you are influencer and you want to participate, join us! Travel and housing expenses are paid.
What do we want to achieve?
By bringing together a group of (European) social media influencers we learn if and how influencers can play a role in reducing polarization in society and what role a so-called “Influencers Academy” can play in this. Through the exchange with colleagues, students and companies, the influencers themselves are given the space to reflect on their role and influence in social developments and give and follow masterclasses.
About our masterclasses
The topics of the masterclasses include vision development in relation to the Sustainable Development Goals (SDGs) of the United Nations (UN). In addition, the masterclasses will focus on practical problems of (nano, micro and macro) influencers when it comes to the use of media and communication, intercultural differences and group polarization in social media environments.
The European Influencers Academy is an initiative of the Professorship Organisations and Social Media of NHL Stenden. The Professorship studies mediated interaction in online communities to support meaningful communication.
We, Martin Eenkhoorn, Maggie Dundas, Deike Schulz, Ilse Dijkslag and Charlotte van Hassel, are the organizing team of this exciting initiative. Do you want to know more about the European Influencers Academy or do you want to join the team? Contact us via firstname.lastname@example.org.